Watching people, and seeing what they do can really show you some great insights. If you look at people as a group, seeing patterns in behaviours can be really telling about what’s going on around you. It’s a bit like looking at web analytics, what I spend a fair bit of my time doing at blackdog.ie. Seeing trends / patterns in real life people is a lot more interesting than web traffic, I’ve found.
Most of the time we don’t have the opportunity to sit back and observe, to take the time to see why people are doing what they are doing. But this morning I’ve had an extended stay at Cork Airport waiting on my flight. I was looking for the best place to have breakfast and what to have, and the best place in the airport to have coffee. I had time on my hands so I started to look at people.
Within 15 – 20 minutes of watching what people do and where they go I was able to see the the better breakfast place was different to the coffee place. Smokers tended to drink one type of coffee, and people on the go went somewhere else. I actively ignored flyers, concentrating on the staff members, as they have to get breakfast / lunch and coffee every day.
I’m sure you can apply similar analysis to other things around you, just stop and sit back and try to observe some trends.
- the best coffee in Cork airport : ReFuel (downstairs), get an extra shot for 50 cents ,
- best breakfast in Cork airport : Food Market (upstairs), granted there isn’t really much of an option. But I did see that the toast was very popular.